CARLO ROSSI: California Sweet Red A Matter of Taste

Philippine style of merry making almost always includes wine drinking, be it during birthdays, wedding, baptism and during a simple get-together or karaoke session.

Moderate intake of red wine improves cardiovascular health. A fact, that was backed up in 1992 by Harvard researchers. They specifically suggested that red wine is the most beneficial to your heart health. Yes, you read it right, drinking red wine in moderation is one of the eight proven ways to reduce coronary heart disease risk. The cardioprotective effect has been attributed to antioxidants present in the skin and seeds of red grapes.

Scientists believe the antioxidants, called flavonoids, reduce the risk of coronary heart disease in three ways: 

• by reducing production of low density lipoprotein (LDL) cholesterol (also know as the "bad" cholesterol) 
• by boosting high density lipoprotein (HDL) cholesterol (the good cholesterol) 
• by reducing blood clotting. Furthermore, consuming a glass of wine along with a meal may favorably influence your lipid profiles following that meal.

One study found that the antioxidant resveratrol, which is prevalent in the skin of red grapes, may inhibit tumor development in some cancers. Another study indicated that resveratrol aided in the formation of nerve cells, which experts believe may be helpful in the treatment of neurological diseases like Alzheimer's and Parkinson's.

As a symbol of status and celebration, wine-drinking has become a part of many Filipino festivities and has become evident in Philippine lifestyle. While it has become a common sight, one may note that a hurdle to wine drinking among Filipinos is the preference for sweetness.                   
Carlo Rocci is a Sweet Red California made Red Wine. Experts described the Sweet Red as soft, mild, and sweet. At 8% as an alcohol delivery system it's more effective than beer.

A red wine that fits the Filipino taste, Rossi Sweet Red provides a well balanced palate, complemented by fresh fruit flavors and a velvety soft-finish.
 
As a symbol of status and celebration, wine-drinking has become a part of many Filipino festivities and has become evident in Philippine lifestyle. While it has become a common sight, one may note that a hurdle to wine drinking among Filipinos is the preference for sweetness.
“We Pinoys are known to have sweet tooth. We love sweet delicacies and it is apparent in our usual practices like cooking.                     
                                                                      
For instance, most of us enjoy our spaghetti because it’s sweet. There’s no wonder we also look for that sweetness in drinks, even in wines. Globally also, there is a growing preference for sweet wines,” shares Von de Torres, Managing Director of Emperador Distillers, the company that distributes the Carlo Rossi brand of red and white wines in the Philippines.

The market of wine drinkers has been growing and can be somehow attributed to the openness of females to wine drinking because of its perceived health benefits. However, the preference for sweet wine is dominant since they find dry wines bitter. To satisfy this, the company brings to the market, from Carlo Rossi, the No.1 Imported Wine in the Philippines-Rossi Sweet Red.

Crafted from grapes grown in California’s sun drenched vineyards, Rossi Sweet Red is soft and sweet, with layers of vanilla and flavors of bright cherry and wild raspberry. It is guaranteed to burst with flavor and aroma with the right alcohol content, so Rossi Sweet Red isn’t just grape juice packed in a wine bottle.

Furthermore, Rossi Sweet Red innovates a creative means to drink wines: Have it on the rocks. The ice complements the rich, deep red color and allows the drinker to enjoy its sweet taste in the smoothest way possible.

A lot of people say that this is the best wine to serve to non wine drinkers . I you want to have a toast with people that do not drink wine , and you are not willing to drink cheap wine coolers this is the option to go with .

It has a great aroma . It is sweet, but not too sweet . It has non tanine flavors or after taste . You can actually taste the wine.

It can be compared to Italian sweet wines , but with the plus side that Carlo Rossi is actually reasonably priced. 

This wine is light to medium in body. The palate is well balanced. Bright red fruit and floral hints lead to a crisp finish.

“This is a perfect fit for a tropical country such as ours,” says de De Torres.                                                                                
                                               Bottle-and-stemless-glassRET

The status and symbol that wine-drinking connote still remains but overall, the most important thing is still satisfaction.

Discover a different kind of sweetness from Rossi Sweet Red Wine, best enjoyed on the rocks.

Well balanced, this light to medium-bodied sweet red wine has flavors of bright red fruits and fresh floral notes with a nice crisp finish.