Crizal Eyezen: Keeping your eyes protected while you remain connected to the Universe
It is a fact that in this day and age of internet, it’s a
must for people to keep their eyes glued to the world using their digital
devices — be it a smartphone, gadget or tablet. Being
digitally connected has become a lifestyle. However, being online 24/7 can
strain and, even, damage your eyes. With the constant exposure to blue light
emitted from digital devices, your eyes need protection.
Multi-screening
With
the abundance of digital devices, people are now engaging in a digital behavior
called “multi-screening”. It is a behavior where an individual uses multiple
digital screens simultaneously, on average four (4) different devices are used—either
for work, education, socializing or leisure.
A
typical multi-screen user spends 7 hours and 24 minutes of screen media per
day. Of that time, 34% is spent on smartphones; 33% on TV; 23% on laptops; and
10% on tablets. This longer time in front of bright digital screens and
versatility between devices are challenges for the human eye, and many people
are describing specific symptoms linked to their new behavior.
With
this in mind, Essilor, the global leader in ophthalmic lenses, introduces Crizal
Eyezen, a new range of lenses designed to keep your eyes protected while
staying connected to the digital world.
Crizal
Eyezen™ lenses are designed to replace ordinary prescription lenses or to
assist occasionally the ones who usually do not need glasses, when viewing
their digital devices. They exist in three (3) different optimizations according
to the type of screen most used and the age of the patient. It features three revolutionary
technologies—Eyezen Focus, Light Scan™ and W.A.V.E Technology that work in sync
to relax the eyes from all digital stress and protect against harmful blue
light.
Eyezen
Focus Technology helps relieve the eye’s focus when using digital devices and
reduces eye strain in ultra-near distances or for reading small characters by
giving an extra power in the lower portion of the ophthalmic lens.
Light
Scan™ Technology is a unique light filtering technology which protects eyes
from the harmful blue-violet light emitted by digital screens. W.A.V.E
Technology, on the other hand, eliminates lens distortion for sharper, clearer
vision at every distance and better vision even in low light.
“Crizal
Eyezen enhances the digitally connected lifestyle of the millennial generation”
says Essilor Philippines general manager Dr. Emelita Roleda. “While ordinary
glasses help you see the world, Eyezen enhance the way you live in it. With
clearer, sharper vision, you can connect to the digital world better, while
getting protection for your eyes at the same time.”
Crizal
Eyezen is just one of the many technological innovations of Essilor. As technology continues to advance, people’s
visual needs will change at the same time. Essilor makes sure that people’s
visual needs are always complemented through its constant technological innovations,
innovations that aim for people to see the world better.
Crizal
Eyezen lenses are available in clear and Crizal Transitions at leading optical
shops nationwide. For more information, visit the Crizal Eyezen Facebook page,
www.facebook.com/crizaleyezenph.
About
Essilor
The world’s
leading ophthalmic optics company, Essilor designs, manufactures and markets a
wide range of lenses to improve and protect eyesight. Its corporate mission is
to enable everyone around the world to access lenses that meet his or her
unique visual requirements. To support this vision, the Company allocates over €160
million to research and development every year, in a commitment to continuously
bring new, more effective products to market. Essilor’s flagship brands are
Varilux®, Crizal®,
Xperio®
and OptifogTM.
It also
develops and markets equipment, instruments and services for eyecare
professionals.
Essilor
reported consolidated revenue of €4.9 billion in 2012 and employs around
50,700 people in some 100 countries. It operates 19 plants, a total of 390
prescription laboratories and edging facilities, as well as several research
and development centers around the world.
Essilor was
classified by Forbes magazine as being among the world’s 30 most innovative
companies.
For more
information, please visit www.essilor.com.ph.
