I hardly go out these days because of the hot weather and humid condition here in our country. As much as possible, I just stay indoors because I don’t want to end up dead because of heat stroke. But sometimes, one is left with no choice but to attend to some important commitments. The least that I can do when I really have to go somewhere is to dress appropriately for summer. High-street brand UNIQLO understands that so well, that’s why it’s rolling the Premium Linen Shirts in time for your travel adventures and summer soirees. It combined French sartorial sensibility with Japanese clothing engineering so you and I can get the most essential shirt for the dry season
Linen breathes and wicks away moisture naturally, to help keep your skin dry in the heat. Linen is a UNIQLO LifeWear essential, and a centerpiece of the brand’s Spring/Summer collection. The entire range is made of 100% premium French linen, created from long, soft fibers that are smooth on the skin.
Linen is derived from the fibers of the flax plant. It requires intense labor to manufacture, but linen is prized for the refreshing coolness it provides. The fabric is strong, durable, doesn’t stretch and is resistant to damage from abrasion.
“Our linen is available in diverse colors, from long-sleeved shirts in paler hues for spring through early summer, to more vivid colors for mid-summer—helping you to look your seasonal best. Our men’s Linen Cotton Shirt is now available in both plain colors, and refreshing Madras plaid. The subtly wrinkled texture expands your summer casual fashion options,” says Katsumi Kubota, Chief Operating Officer of Fast Retailing Philippines Inc. – Uniqlo.
The men’s Premium Linen Shirts has an updated silhouette, for great lines whether you want the shirt tucked in or not. The women’s range, meanwhile, brings long-sleeve, three-quarter-sleeve and sleeveless options.
“Our women’s long-sleeve and sleeveless shirts now have gussets on both sides of the hems. We added a chest pocket to our three-quarter sleeve shirts, and introduced Madras plaid and other patterns for summer. We also reduced the flare on our sleeveless items, to enhance the vertical lines—particularly effective for more mature wearers. UNIQLO’s Premium Linen Shirts perfectly completes any wardrobe,” Kubota adds.
It won’t be surprising if Filipinos make these linen shirts their summer staple. With the linen’s weave allowing more airflow and its fabric possessing high air permeability, your body will be free of moisture, especially under the punishing heat of the tropical sun.
About UNIQLO and Fast Retailing
UNIQLO is a brand of Fast Retailing Co., Ltd., a leading global Japanese retail holding company that designs, manufactures and sells clothing under seven main brands: Comptoir des Cotonniers, GU, Helmut Lang, J Brand, Princesse tam.tam, Theory, and UNIQLO. With global sales of approximately 1.14 trillion yen for the 2013 fiscal year ending August 31, 2013 (US $11.62 billion, calculated in yen using the end of August 2013 rate of $1 = 98.36 yen), Fast Retailing is one of the world’s largest apparel retail companies, and UNIQLO is Japan’s leading specialty retailer.
UNIQLO continues to open large-scale stores in some of the world’s most important cities and locations, as part of its ongoing efforts to solidify its status as a truly global brand. Today the company has a total of more than 1,400 stores in 16 markets worldwide: Japan, Australia, China, France, Germany, Hong Kong, Indonesia, Malaysia, Philippines, Russia, Singapore, South Korea, Taiwan, Thailand, U.K. and the U.S. In addition, Grameen UNIQLO, a social business established in Bangladesh in September 2010, currently operates several Grameen UNIQLO stores in Dhaka. UNIQLO manages an integrated business model under which it designs, manufactures, markets and sells high-quality, casual apparel. The company believes that truly great clothes should be supremely comfortable, feature universal designs, are of high quality and offer a superb fit to everyone who wears them.
With a corporate statement committed to changing clothes, changing conventional wisdom and change the world, Fast Retailing is dedicated to creating great clothing with new and unique value to enrich the lives of people everywhere. For more information about UNIQLO and Fast Retailing, please visit www.uniqlo.com and www.fastretailing.com.