MR.UBE:The souperstar of the House

MR.UBE:The souperstar of the House
                           
In the competitive space of the culinary business, only the toughest survives. The saying “If you can’t take the heat, stay out of the kitchen” is indeed true for most food entrepreneurs.

But for Gerry Chua, a businessman with both a vision and a mission, the heat in the kitchen even more fires up his passion to offer the best dining experience. Try visiting his restaurant, Mr. Ube Rice and Noodle House, and you’ll find out for yourself why this food mecca is already making noise among culinary connoisseurs.

Although Chinese cuisine constitutes majority of Mr. Ube Rice and Noodle House’s menu, there are an array of food offerings that will surely tickle your taste buds. Take your pick: noodle soup, rice toppings, stir fry noodles, dimsum, and a lot more.

“We take pride in the restaurant's specialty: our noodles. Our noodles are made fresh every day. We use state-of-the-art Japanese technology in making them,” said Chua. “Our ingredients are natural and they have no preservatives. I am proud to say that the food we serve at Mr. Ube Rice and Noodle House are MSG-free and they are non-greasy.”

From the very basic chicken noodle soup to wanton noodle, Mr. Ube Rice and Noodle House also features a variety of international noodle soups. Want to try Thai? Order Thai Tom Yam. Hungry like a lion? The Singaporean Laksa is for you. Craving for Japanese? Sip some Japanese Shoyu. If Chinese is your choice, then Gokong Noodle should be on your plate. These and more will let you experience a gastronomic adventure in this noodle house.

Since Mr. Chua is also the visionary behind Eng Bee Tin Chinese Deli, some of its varied product ranges can also be ordered at Mr. Ube Rice and Noodle House. Its most famous ube hopia and all-time favorite tikoy can be had when you visit any branch of this Noodle House.

With a rich history that can be traced from humble beginnings in Ongpin, Eng Bee Tin has mastered the art of producing world-class Oriental delicacies. Because Chua knows his way around this business, he found a way to reinvent a rather usual hopia by blending it with ube, the most popular ice cream flavor at that time. The rest is history as Eng Bee Tin’s ube hopia became a household name.

Eng Bee Tin products are locally available in various supermarkets, groceries, restaurants, office, and school canteens. The company is also one of the biggest international exporters of hopia, delivering to Asia, the Middle East, Europe and the USA.

Chua also ensures that quality is key. The company uses automated hopia manufacturing processes and implements a strict hygienic standards of quality control by running the final product through metal detectors, and packaging it in a hygienic pillow pack.

Though a businessman, Chua knows his responsibility to the community where his businesses operate. In Ongpin where Eng Bee Tin is found, the company donated to the local volunteer fire brigade as evidenced by the purple firetrucks that make their way to fire incidents and situations in the vicinity. His other business, Cafe Mezzanine, is also making an impact on the community as its revenues are completely donated to Binondo Paco Fire Volunteer. Recognizing the efforts and hard work fire volunteers put into their job, they get a 20-percent discount when they dine at Cafe Mezzanine, located at the heart of Chinatown. That is if their free coffee is not yet enough.

“Our commitment to our society should be never-ending,” said Chua. “Mr. Ube Rice and Noodle House aims to acquire five units of ambulance to serve the indigents who can’t afford to pay for ambulance service to hospitals.”

Indeed, Chua’s entrepreneurial vision is deliciously complemented by his life mission to touch lives. No wonder he is one accomplished man and his businesses, successful without a doubt.

For more on Eng Bee Tin, visit http://www.engbeetin.com.
 
MR. UBE RICE & NOODLE HOUSE BRANCHES:
 
707 ONGPIN ST. BINONDO MANILA
TEL 288-8888 LOC. 131
 
284 E.RODRIGUEZ SR. AVE. QUEZON CITY
TEL 722-4505
 
GROUND FLOOR GU-16  LUCKY GOLD PLAZA
ORTIGAS EXT. PASIG
TEL. 791-7389
 
ENG BEE TIN CHINESE DELI BRANCHES
 
628 ONGPIN ST. BINONDO MANILA
288-8888 ; 241-9999
 
650 ONGPIN COR. E.T. YUCHENGCO ST BINONDO MANILA
288-8888 ; 232-1223 LOC. 219
 
518 QUINTIN PAREDES ST. BINODO MANILA
TEL 522-2289
 
ONGPIN COMMERCIAL CENTER 
ONGPIN COR. G.PUYAT  ST. STA.CRUZ MANILA
735-4658
 
UNIT G-84 ODEON TERMINAL MALL
C.M. RECTO COR. RIZAL AVE. MANILA
TEL. 735-0755
 
GL 8 WELCOME PLAZA
TAFT AVE. PASAY CITY
TEL 8836-2670
 
LEVEL-2 WALTER MART CENTER
CHINO RECES COR A. ARNAIZ MAKATI
TEL 843-7256
 
G-41 VICTORY CENTRAL MALL
MONUMENTO CALOOCAN CITY
TEL 332-1579
 
B-16 LG VICTORY PARK & SHOP MALL
ANTIPOLO RIZAL
TEL 661-7615
 
GROUND FLOOR CASH & CARRY MALL
SOUTH SUPER HI-WAY MAKATI
TEL 401-6229
 
LEVEL 1 PADREA FAURA WING ROBINSON'S PLACE
ERMITA MANILA TEL 401-3063
 
CAFE MEZZANINE BRANCH
 
MEZZANINE FLOOR - 650 ONGPIN COR E.T. YUCHENGCO
BINONDO MANILA
TEL 288-8888 ; 241-9999 LOC 230